brand-SCAPES - Conceiving a retail design vocabulary for the New Zealand brand of Icebreaker nature clothing.
The design challenge focuses on developing figures of an interior architecture vocabulary that potently capture the retail experience of the Icebreaker brand including the display of its clothing ranges. Subsequently, addressing the ‘conditions’ of the project and choreography of the program the design details of the spatial figures and atmosphere to make up the Icebreaker retail experience.
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